Back in 2003, we founded DA with a vision to drive customer-centric transformation by automating a frictionless synergy between data intelligence and dynamic decisioning. With this in mind we have invested heavily in areas that have helped answer the biggest pain points of our clients and the industry.

By establishing a trusted partner relationship with each of our clients, we continue on a mission to achieve shared goals through customer-centric decisioning and transforming their communications.While we were helping clients with their data driven marketing strategies and processes, we noticed something curious: Customers simply don’t put up with irrelevant interactions anymore. The days of blasting out the same marketing communications to your entire database are over.

We found that automating the execution aspect of marketing is relatively simple, but the decisions around targeting specific customers and presenting them individually tailored content, products, and offers is the actual challenging part. AI is key in unlocking the ability to comprehend large volumes of data and manage one-to-one interactions with customers.

Relationships are about real people, about making an effort in getting to know and understand the person we’re talking to. It’s time to make the marketing process more human again and, most of all, use technology and data as an enabler to get us there.

At DA, we call this ‘Dynamic Decisioning’.