Vokal fuels enterprise and private equity growth through digitally-driven strategy, design, and execution – we ensure your MarTech stack is performing, not just existing. We integrate Segment deeply into your marketing and product ecosystem, then activate it to deliver measurable outcomes. We don’t stop at implementation – we ensure the data is flowing into the right destinations and is used to power the campaigns, tests, and personalizations that drive growth.

Our Approach

Strategic Foundation: We execute Segment implementations around your growth goals, creating event tracking plans that align with acquisition, conversion, and retention strategies.

Destination-Level Execution: We execute in the tools where growth happens using Segment data to do things like:

• Power behavioral email marketing through Salesforce Marketing Cloud
• Enrich ad audiences with first party data to improve paid media ROI
• Launch A/B and multivariate tests through Optimizely with Segment audiences
• Deliver personalized web experiences and triggered campaigns in real time

Cross-Team Enablement: We provide client and agency partner training, aligning performance media, analytics, and CRM teams around the same behavioral dataset.

Why Vokal

• End-to-End Impact: From architecture to activation, we ensure Segment is the growth engine connecting your customer journey
• Use-Case First: Every integration is mapped to concrete, high-value use cases that drive revenue and retention
• Private Equity Value Creation: For portfolio companies, Segment becomes the connective tissue to accelerate digital transformation and measurable digital value creation